Founded in 2005 by Alex Szénássy, a former Ogilvy Regional Creative Director, Laboratory Ideas is an independent creative agency driven by innovation. Our passion? Change for good.

At Laboratory Ideas, we embrace change as a thrilling opportunity to rethink, redesign, and transform businesses for the better. With 18 years of experience managing progress within brands and networks, we’re masters of meaningful transformation.

As partners to Jung von Matt agency group and Moholy-Nagy University of Art & Design, we are dedicated to advancing knowledge and driving creative excellence.

Our industry leadership is underscored by our 70+ international and national awards, including the One Show, Clio Awards, Cannes Lions, New York Festivals, London International Awards, Effie Awards and more.