e-folder set - Laboratory Ideas


e-folder set

Furnish your screen and it feels like home

IKEA e-Folder set is a downloadable
icon set which helps people get organized.

Download the ‘e-Folder set’ and furnish
your screen so it feels like home. Switch the boring,
uniform folders and organize your virtual documents
in a stylish way. Just a few clicks and your
“cold” Desktop will become a comfy, transparent
storage unit where you can easily find everything.

With the help of e-Folder set the products
are integrated into a single, useful content which
allows users to experience the advantages of IKEA orgaziners.
The campaign has been generated
memorable presence in online media
all over the world, including a great article in
Time and Wired magazine. The campaign
brought us our first One Show, New York Festivals,
Clio and LIA awards.

Case study