Flip the Strip - Laboratory Ideas


Flip the Strip


Four extraordinary men star in HGTV’s new series,

‘Flip the Strip’: strippers by night, skilled craftsmen by day. They work to transform their customers’ boring homes.
For the lunch campaign, we’ve created a flashmob recruiting four special dancers, similarly unique to the main characters
of the series, and we dropped the production on a clearly
visible front line of a construction site.
The power of surprise worked again. We recorded it and spread it on social channels.
The result? The campaign was deadly effective:
250,000+ unique views in one week.